By visiting the VILOG International Logistics and Storage Equipment Exhibition in Vietnam,
we gained a firsthand understanding of the layout of domestic enterprises involved in the entire
industrial chain that are going global.
Comprehensive overview of Chinese exhibition products: from complete machines to accessories,
from traditional forklifts to intelligent AGVs.
Panorama of Chinese Exhibition Products: From Complete Machines to Accessories, From
Traditional Forklifts to Intelligent AGVs This exhibition brings together a complete lineup of domestic
logistics equipment for overseas sales, covering three major tracks: industrial vehicle complete
machines, core supporting accessories, and intelligent AGV robots, forming a completeoverseas sales
industry chain matrix. Each enterprise, based on its own advantages, has launched differentiated
product and channel strategies.
Industrial forklift complete machine: Covers all working conditions with clear layer positioning
HC has jointly participated in the exhibition with local partners in Vietnam. They showcased internal
combustion heavy-duty forklifts and all-terrain lithium-ion forklifts, and specially introduced a wide
temperature range cold chain-specific equipment covering -25℃ to 45℃. Their core strategy is not to
simply sell vehicles, but to simultaneously present smart warehousing complete solutions, focusing
on large-scale manufacturing and cold chain projects, and relying on local channels to deeply penetrate
the mid-to-high-end market.
BYD forklifts showcased the entire series of lithium battery counterbalanced forklifts, along with the
self-developed dedicated lithium battery charging machines that were also demonstrated simultaneously.
Relying on the self-developed blade battery system, the equipment has optimized the battery protection
and heat dissipation structure for outdoor operations in Vietnam's high-temperature and high-humidity
environment. It focuses on offering long-range and low-maintenance operational advantages. At the event,
they promoted the integrated cooperation plan of complete machine sales and battery maintenance for
industrial parks, ports, and building materials processing enterprises. They also expanded customer base
in the southern industrial belt by leveraging the local dealer network in Vietnam.
MiMA of Maipiao focuses on the high-density narrow-aisle warehouse sub-segment. It showcased
three-dimensional stackers and high-position telescopic lithium battery forklifts.
The products directly address the pain points of limited factory space and high rent in Vietnam, featuring
multiple language interfaces and tropical protection design. They are mainly targeted at warehouse
integrators and large-scale electronic manufacturing enterprises.
Xugong Industrial Vehicles will mainly showcase lithium battery reach trucks and diesel heavy-duty
forklifts. They will enhance the stability and wear resistance of the chassis, and are suitable for heavy
duty working conditions on dusty and uneven roads in Vietnam's outdoor areas. At the same time, they
will open regional agency recruitment in the northern and central industrial belts of Vietnam, and deeply
focus on the heavy industrial logistics market.
Intelligent AGV robots: From lightweight transformation to intelligentization of large-scale parks.
The robotic shooter showcased the AirRob cargo box and personnel delivery system on-site.
This system is characterized by lightweight design, high density, no need for civil construction renovation,
flexible deployment, low energy consumption, and is highly suitable for the "small-scale rapid transformation"
intelligent upgrade needs of small warehouses in Vietnam. It can achieve automation without the need for
production suspension.
Hakang Robots, relying on its mature "goods-to-person" picking system, warehouse AMRs and supporting
management software, is targeting high-precision and high-turnover scenarios such as e-commerce, electronic
components, and auto parts. By leveraging its integrated software and hardware capabilities, it is aiming to
undertake entire factory-level intelligent transformation projects for large logistics enterprises and foreign
factories in Vietnam.
Overall, the advantages of Chinese brands lie in their rapid product iteration, outstanding cost-effectiveness,
and flexible business cooperation models. At the same time, there is still room for improvement in the capacity
building of Chinese brands in the Vietnamese market, mainly reflected in local maintenance services,
pre-stocking of spare parts, and service response timeliness.
In the future, whether they can establish a localized closed-loop of "products + services + spare parts"
in Vietnam will be a key turning point for Chinese enterprises to move from "exhibiting" to "establishing a presence".
